5 Funnel Mistakes Every Coach Makes (And How to Fix Them)
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Hey, I'm Irwin 🙂
A Marketer, Copywriter & Designer in One.
Here's A Little Bit Backstory
For most of the last eight years, I’ve worn three hats at once: funnel designer, copywriter, and marketer. I’ve poured thousands of hours into building pages that started out rough but evolved into beautiful, high-converting machines.
But my real superpowers, the deeper stuff in copywriting and funnel strategy, were never up for grabs. I kept them tucked away, used only for the companies I worked with or for my own projects. And honestly, I was perfectly happy keeping it that way.
At least until recently 🙃
Something happened. Something big.
Big enough to pull those skills out from behind the curtain. I’ll get to that story in a later section, but let’s just say it changed everything.
Cumulatively, my work has generated more than $20 million in sales and managed over $1 million in ad spend. I’ve launched dozens of funnels & websites for coaches, consultants, and small businesses, learning what works through real-world experience rather than theory.
And honestly, the best part of this whole journey hasn’t just been the funnels or the numbers. It’s the people.
Because after spending years having strategy sessions that run longer than planned, grabbing “quick coffees” that somehow turn into full meals, sketching funnels on napkins, and celebrating wins together, something unexpected happens.
Clients stop feeling like clients. Somewhere along the way, they turn into friends. Real ones.
The kind who cheer for you, roast you just enough to keep you humble, and even show up to support you during tough times.
The photos below are just a small glimpse of the happy humans I’ve been lucky enough to work with, build with, heal with, and laugh with.
Today, I don’t fit neatly into a single box. When I work with clients, my focus is always primarily on strategy, offers, and copy — the parts that truly move the needle. Then only beautiful design.
In essence, I’m someone who think beyond visuals and build the entire funnel strategy from the ground up. I understand how storytelling, structure, offers, and psychology all work together to guide a prospect’s decisions, so every word, section, scroll, and button is intentionally crafted to build trust and drive action.
So when you work with me, you don’t just get pretty pages. You get a partner who sees the big picture, sweats the small details, and creates funnels and websites that look amazing and perform even better.
The Journey That Shaped My Mission
I didn’t start out as a funnel expert. When I built my first website back in 2016, it was pretty bad. My early copy got torn apart by my boss, and I remember feeling crushed, wondering if I was even cut out for this. But I kept going, learning, testing, failing, and trying again.
Eventually, I learned how to write the kind of copy that sells, but it never felt right.
Back then, hype-filled, hard-sell copy was the norm. Loud headlines, big promises, and constant urgency were everywhere. It worked, but it always felt off. I started wondering if honest, human copy could sell just as well, or even better.
That question shaped the next few years of my career. I tested, refined, and built my own approach that blended clarity, strategy, and empathy. Over time, it evolved into what I now call the Seamless Persuasion Method (SPM) V2.0 — a copy system designed to connect deeply, build trust, and convert naturally without relying on tricks or pressure tactics.
Then, in 2022, life threw me a curveball I never saw coming.
I was diagnosed with stage 4 non-Hodgkin’s lymphoma. Doctors gave me four to five months to live. What followed was a brutal two-year battle of chemo, relapse, and moments when I wasn’t sure I’d make it through.
By God’s grace, I survived. That experience changed everything. It made me realize that life is too short to hold back your gifts or settle for work that doesn’t matter. It gave me clarity on my purpose — to use my creativity, marketing skills, and voice to help others grow businesses that feel aligned, make a difference, and stand for something good.
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© 2023 AI Hub. All images are for demo purposes.
Hey, I'm Irwin 🙂
A Marketer, Copywriter & Designer in One.
Here's A Little Bit Backstory
For most of the last eight years, I’ve worn three hats at once: funnel designer, copywriter, and marketer. I’ve poured thousands of hours into building pages that started out rough but evolved into beautiful, high-converting machines.
But my real superpowers, the deeper stuff in copywriting and funnel strategy, were never up for grabs. I kept them tucked away, used only for the companies I worked with or for my own projects. And honestly, I was perfectly happy keeping it that way.
At least until recently 🙃
Something happened. Something big.
Big enough to pull those skills out from behind the curtain. I’ll get to that story in a later section, but let’s just say it changed everything.
Cumulatively, my work has generated more than $20 million in sales and managed over $1 million in ad spend. I’ve launched dozens of funnels & websites for coaches, consultants, and small businesses, learning what works through real-world experience rather than theory.
And honestly, the best part of this whole journey hasn’t just been the funnels or the numbers. It’s the people.
Because after spending years having strategy sessions that run longer than planned, grabbing “quick coffees” that somehow turn into full meals, sketching funnels on napkins, and celebrating wins together, something unexpected happens.
Clients stop feeling like clients. Somewhere along the way, they turn into friends. Real ones.
The kind who cheer for you, roast you just enough to keep you humble, and even show up to support you during tough times.
The photos below are just a small glimpse of the happy humans I’ve been lucky enough to work with, build with, heal with, and laugh with.
Today, I don’t fit neatly into a single box. When I work with clients, my focus is always primarily on strategy, offers, and copy — the parts that truly move the needle. Then only beautiful design.
In essence, I’m someone who think beyond visuals and build the entire funnel strategy from the ground up. I understand how storytelling, structure, offers, and psychology all work together to guide a prospect’s decisions, so every word, section, scroll, and button is intentionally crafted to build trust and drive action.
So when you work with me, you don’t just get pretty pages. You get a partner who sees the big picture, sweats the small details, and creates funnels and websites that look amazing and perform even better.
The Journey That Shaped My Mission
I didn’t start out as a funnel expert. When I built my first website back in 2016, it was pretty bad. My early copy got torn apart by my boss, and I remember feeling crushed, wondering if I was even cut out for this. But I kept going, learning, testing, failing, and trying again.
Eventually, I learned how to write the kind of copy that sells, but it never felt right.
Back then, hype-filled, hard-sell copy was the norm. Loud headlines, big promises, and constant urgency were everywhere. It worked, but it always felt off. I started wondering if honest, human copy could sell just as well, or even better.
That question shaped the next few years of my career. I tested, refined, and built my own approach that blended clarity, strategy, and empathy. Over time, it evolved into what I now call the Seamless Persuasion Method (SPM) V2.0 — a copy system designed to connect deeply, build trust, and convert naturally without relying on tricks or pressure tactics.
Then, in 2022, life threw me a curveball I never saw coming.
I was diagnosed with stage 4 non-Hodgkin’s lymphoma. Doctors gave me four to five months to live. What followed was a brutal two-year battle of chemo, relapse, and moments when I wasn’t sure I’d make it through.
By God’s grace, I survived. That experience changed everything. It made me realize that life is too short to hold back your gifts or settle for work that doesn’t matter. It gave me clarity on my purpose — to use my creativity, marketing skills, and voice to help others grow businesses that feel aligned, make a difference, and stand for something good.
Get Started for free.
Join us today and experience the power of AI-powered text creation for yourself!
No credit card Required.
Free 30 Day Trial.
Money Back Guarentee.
Money Back Guarentee.
© 2023 AI Hub. All images are for demo purposes.
Hey, I'm Irwin 🙂
A Marketer, Copywriter & Designer in One.
Here's A Little Bit Backstory
For most of the last eight years, I’ve worn three hats at once: funnel designer, copywriter, and marketer. I’ve poured thousands of hours into building pages that started out rough but evolved into beautiful, high-converting machines.
But my real superpowers, the deeper stuff in copywriting and funnel strategy, were never up for grabs. I kept them tucked away, used only for the companies I worked with or for my own projects. And honestly, I was perfectly happy keeping it that way.
At least until recently 🙃
Something happened. Something big.
Big enough to pull those skills out from behind the curtain. I’ll get to that story in a later section, but let’s just say it changed everything.
Cumulatively, my work has generated more than $20 million in sales and managed over $1 million in ad spend. I’ve launched dozens of funnels & websites for coaches, consultants, and small businesses, learning what works through real-world experience rather than theory.
And honestly, the best part of this whole journey hasn’t just been the funnels or the numbers. It’s the people.
Because after spending years having strategy sessions that run longer than planned, grabbing “quick coffees” that somehow turn into full meals, sketching funnels on napkins, and celebrating wins together, something unexpected happens.
Clients stop feeling like clients. Somewhere along the way, they turn into friends. Real ones.
The kind who cheer for you, roast you just enough to keep you humble, and even show up to support you during tough times.
The photos below are just a small glimpse of the happy humans I’ve been lucky enough to work with, build with, heal with, and laugh with.
Today, I don’t fit neatly into a single box. When I work with clients, my focus is always primarily on strategy, offers, and copy — the parts that truly move the needle. Then only beautiful design.
In essence, I’m someone who think beyond visuals and build the entire funnel strategy from the ground up. I understand how storytelling, structure, offers, and psychology all work together to guide a prospect’s decisions, so every word, section, scroll, and button is intentionally crafted to build trust and drive action.
So when you work with me, you don’t just get pretty pages. You get a partner who sees the big picture, sweats the small details, and creates funnels and websites that look amazing and perform even better.
The Journey That Shaped My Mission
I didn’t start out as a funnel expert. When I built my first website back in 2016, it was pretty bad. My early copy got torn apart by my boss, and I remember feeling crushed, wondering if I was even cut out for this. But I kept going, learning, testing, failing, and trying again.
Eventually, I learned how to write the kind of copy that sells, but it never felt right.
Back then, hype-filled, hard-sell copy was the norm. Loud headlines, big promises, and constant urgency were everywhere. It worked, but it always felt off. I started wondering if honest, human copy could sell just as well, or even better.
That question shaped the next few years of my career. I tested, refined, and built my own approach that blended clarity, strategy, and empathy. Over time, it evolved into what I now call the Seamless Persuasion Method (SPM) V2.0 — a copy system designed to connect deeply, build trust, and convert naturally without relying on tricks or pressure tactics.
Then, in 2022, life threw me a curveball I never saw coming.
I was diagnosed with stage 4 non-Hodgkin’s lymphoma. Doctors gave me four to five months to live. What followed was a brutal two-year battle of chemo, relapse, and moments when I wasn’t sure I’d make it through.
By God’s grace, I survived. That experience changed everything. It made me realize that life is too short to hold back your gifts or settle for work that doesn’t matter. It gave me clarity on my purpose — to use my creativity, marketing skills, and voice to help others grow businesses that feel aligned, make a difference, and stand for something good.
Get Started for free.
Join us today and experience the power of AI-powered text creation for yourself!
No credit card Required.
Free 30 Day Trial.
Money Back Guarentee.
Money Back Guarentee.
© 2023 AI Hub. All images are for demo purposes.
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Beautiful Funnels That Convert — Powered by Copy That Sells
Stop wasting time on pretty pages that don’t perform. I create funnels that integrate persuasive copy, beautiful design, and smart strategy so you can attract your dream clients, increase conversions, and make a bigger impact without stressing about tech.
- 8+ years in digital marketing
- $20M+ in revenue generated
- 32+ funnels launched
- 1.2M+ in ad spent managed
Does This Sound Like You?
Your website looks good, but it isn’t turning visitors into leads or sales.
Your website looks good, but it isn’t turning visitors into leads or sales.
Your website looks good, but it isn’t turning visitors into leads or sales.
Your website looks good, but it isn’t turning visitors into leads or sales.
Your website looks good, but it isn’t turning visitors into leads or sales.
If that hit home, you are in the right place. Many funnel builders focus only on design or templates. I focus on creating a unified system where copy, design, and strategy work together to turn your funnel into a reliable sales asset.
"Irwin has been an amazing help."
‘His skills and expertise and knowledge in building funnel, online sales and digital marketing is actually very valuable for me when I first engage Irwin to build a website for me so that I can attract and engage my fans and potentially new customers and new leads into my business.
If you’re looking at getting early to work on your project, digital marketing or website, he has the right expertise as well as right knowledge to actually help you scale. So I highly recommend Irwin for every project that you might have that you need his expertise.”
Coach Kar Fei, Life Coach, Founder of LifeRedesigned
Platforms I Specialize In
Also builds funnel on
and other WordPress-Friendly Page Builder
Just stick to your funnel software, my team and I will make sure they're beautiful there.
Hey, I’m Irwin 🙂
A funnel strategist, copywriter, designer, and cancer survivor.
For over eight years, I’ve helped both B2B and B2C brands build funnels that not only look great but actually convert. My work has contributed to more than $20M in sales across various campaigns for coaches, consultants, creators, and companies alike.
In 2022, I faced my toughest challenge when I was diagnosed with cancer. Surviving that journey changed everything. It reminded me that life is too short to play small and too meaningful not to use your gifts for good.
Today, I help purpose-driven brands build funnels that create real results and lasting impact. I also dedicate 5% of profits to cancer recovery initiatives and work with trusted organizations to support others on their healing journey.
Why My Method Works
There are plenty of people who call themselves funnel experts, yet most of them rely on templates, shortcuts, and surface design. If you are here to elevate your brand and create a funnel that actually converts, you need something deeper. You need a system built on strategy, clarity, and human understanding.
That is where I come in. Here is what you can expect when we work together.
Aligned & Authentic
Your funnel will feel like you. It will sound like you. It will reflect your voice, values, mission, and personality with precision. No recycled templates. No generic messaging. You get a custom build that strengthens your brand and creates trust the moment someone lands on your page.
Copy That Converts
Words are powerful when they are used with intention. I write copy that speaks to your audience with clarity and emotional honesty. Your message becomes simple, relatable, and persuasive without pressure or hype. When people feel understood, they feel ready to move forward.
Strategy at the Core
Design and copy matter, but real performance comes from strategy. With more than twenty million dollars in revenue driven across thirty plus funnels, I understand what moves people to act. Every decision is grounded in proven frameworks, conversion psychology, and the real-world patterns that make funnels succeed.
A Stress-Free Process
You do not need more complexity in your life. I keep everything simple and organised with clear communication and full support from start to finish. You focus on your clients and your craft while I handle the structure, tech, and execution behind the scenes.
Easy to Edit and Fully Yours
Once your funnel is live, you stay in control. I build on intuitive platforms like WordPress, ClickFunnels, and GoHighLevel so you can update, test, and refine your pages without hiring a developer each time. You get freedom, flexibility, and full ownership.
Impact and Partnership
I only partner with brands that value purpose, integrity, and meaningful work. Five percent of profits support cancer-related causes. Your funnel is treated with the same intention and care I would give my own. Together, we create results that matter in business and in life.
Client Love
Irwin is a great combination of a brilliant mind, sheer determination and a positive attitude. He designed my website from scratch - from skilfully crafting the most user-friendly UI/UX, to implementing the digital marketing tools to maximize the sales funnel.
He even went above and beyond by teaching me how to optimize the website copy for best SEO performance. Coupled with his sense of humour and kind heart, working with him has been truly enjoyable. Irwin will be a good asset for any company.
I highly recommend Irwin to anyone looking for a talented and dedicated web and funnel designer who can deliver exceptional results and is also fun to work with.
We have been working with Irwin since the end of 2019. He has helped us tremendously in updating and revamping our website.
We have used his services about 3 times now. Most recently, this year (2023) we needed a huge revamp of our website.
Irwin is very reliable and whenever needed he is there to fix things asap. He is a very patient person and takes time to understand your business in order to do his job. We are always looking for consistency and wanted to modernize our website.
Irwin is always happy to share his ideas and has a lot of patience to explain things for you. We are very pleased with the latest work he has done with our website with making it look modern and organized.
One of the things that stands out about Irwin is how easy and fun he is to work with. He is always willing to listen to my ideas and suggestions, and his friendly personality makes the entire design process enjoyable.
Not only does Irwin create great designs, but he also suggests numerous ideas and strategies to help me generate more revenue from my website. His insights and recommendations have been invaluable in improving the performance and profitability of my business.
I highly recommend him to anyone looking for a talented and reliable web designer. To my friends who are reading this, now you guys finally know who my secret weapon is!
I absolutely love working with Irwin! 🤩
My brother recommended Irwin to revamp my website, and I couldn't be happier with the results.
Not only did Irwin create a beautiful website, but he also took the time to suggest improvements to my web copy. He explains everything in a way that's easy for me to understand as well.
But here's the really amazing thing about Irwin: He's a fighter. When I found out that he was undergoing chemotherapy, I was worried that it might affect his ability to work on my project. But he never missed a beat! While slightly delayed, he continued to deliver amazing website, even while dealing with such a difficult personal challenge. It just goes to show how much he truly cares about his clients and their success.
If you're looking for a web designer who cares about your business, then Irwin is definitely the person for you! 🙌
The Scoreboard So Far
These numbers highlight the tangible results delivered through smart strategy, compelling copy, and seamless funnel execution.
0
+
revenue generated across client funnels and launches
0
+
funnels & website launched since 2016
0
+
in ad spend managed
*Figures above are updated as of June 2025, based on data from clients and internal CRM systems (including Salesforce, HubSpot, ClickFunnels, GoHighLevel, WooCommerce, and others), along with verified communications via WhatsApp, Facebook Messenger, Telegram, and email. Data reflects both B2B and B2C results.
What a Premium, Conversion-Focused Funnel Unlocks for You
A Funnel That Sells Even When You Are Not Working
Your funnel becomes a reliable system that turns strangers into buyers around the clock. It works while you rest, travel, coach, or create, so your income no longer depends on your energy or hours.
Clients Who Already Trust You Before the Call
Your messaging and positioning create clarity and confidence long before someone speaks to you. You attract people who are aligned, ready, and willing to invest because they already understand your value.
A Clear and Compelling Message That Moves People to Act
Your audience finally “gets it.” They understand what you do, why it matters, and why you are the right person to help them. Clear messaging creates faster decisions, fewer objections, and more yeses.
Persuasion That Feels Honest and Human
Using my Seamless Persuasion Method, your funnel guides people toward the next step in a way that feels natural. No pressure. No tricks. Just authentic, ethical persuasion grounded in psychology and clarity.
A Brand That Feels Premium and Trustworthy
Your funnel becomes a polished, cohesive extension of your identity. Every page reflects your personality and values, creating instant trust. People buy from brands that feel consistent and real.
Predictable Growth Instead of Unpredictable Spikes
No more feast and famine. A high-converting funnel creates predictable lead flow, predictable sales, and predictable growth. You gain stability and confidence as your business scales.
Time Freedom and Mental Space
Your funnel becomes the structure that supports your business, not another task on your plate. You reclaim time and focus, knowing the tech, flow, design, and messaging are handled with intention and expertise.
Data You Can Trust and Decisions You Can Scale
Your funnel gives you clear numbers. You can see what works, what needs improving, and where to scale. You make decisions based on data, not guesswork.
A Business That Creates Real Impact
With a funnel that consistently attracts the right people and converts them at a high level, your work reaches more people and creates deeper transformation. You grow your income, your influence, and your ability to give back.
Proven Process, Predictable Results
1
1. Seamless Persuasion
Everything begins with the message. If you need copy, I craft it using a blend of psychology, clarity, and strategy so your audience feels understood and ready to take action. If you already have your own copy and strategy, I evaluate it through the lens of conversion and user experience to make sure it supports a strong funnel build. Either way, we start with a foundation that is clear, aligned, and persuasive.
2
2. Strategic Implementation
Everything begins with the message. If you need copy, I craft it using a blend of psychology, clarity, and strategy so your audience feels understood and ready to take action. If you already have your own copy and strategy, I evaluate it through the lens of conversion and user experience to make sure it supports a strong funnel build. Either way, we start with a foundation that is clear, aligned, and persuasive.
3
3. Design & Build
Everything begins with the message. If you need copy, I craft it using a blend of psychology, clarity, and strategy so your audience feels understood and ready to take action. If you already have your own copy and strategy, I evaluate it through the lens of conversion and user experience to make sure it supports a strong funnel build. Either way, we start with a foundation that is clear, aligned, and persuasive.
Explore The Process
Everything begins with copy that connects and converts. Clear messaging is the foundation of any high-performing funnel because design cannot fix confusion. Once your words align with your audience, strategy and design turn that clarity into a seamless, trust-building experience.
The Seamless Persuasion Method (SPM)
For B2C brands, coaches, and creators who want copy that feels honest and still sells.
My signature framework blends strategy, psychology, and storytelling to turn your ideas into emotionally aligned messaging that resonates, builds trust, and inspires action without hype or pressure.
SPM is designed to make your words sound like you, speak to the heart of your audience, and turn attention into action in the most natural way possible.
SPM for B2B
For SaaS, cloud, and enterprise brands that need clarity, confidence, and credible conversion.
This version of my framework applies deep research, message mapping, and B2B conversion psychology to translate complex solutions into simple, trustworthy, decision-ready messaging.
Whether you need a website, a case study, or a full sales funnel, this process helps you clarify your value, strengthen your authority, and attract qualified leads with messaging that persuades through logic and credibility rather than noise.
Design & Funnel Build Process
For business owners ready to turn strategy and copy into a high-converting experience.
This process connects design with strategy so your message becomes a visual journey that builds trust and moves users toward action. Whether you are refining what you already have or building from the ground up, every page is crafted with intention, usability, and storytelling.
Your brand looks credible, feels aligned, and performs with consistency, giving you a funnel or website that not only looks beautiful but actually converts.
Insights and Updates
The Latest News, Trends, and Best Practices
The Complete Guide to Digital Product Funnels (Ebooks, Courses & More)
At our AI image creation website, we pride ourselves on the tangible results that our technology can provide.
Email & Funnel Copywriting That Converts Strangers Into Clients
At our AI image creation website, we pride ourselves on the tangible results that our technology can provide.
Lead Generation Funnels That Keep Your Pipeline Full
While artificial intelligence has undoubtedly revolutionized the world of image creation, it also raises important questions.
High-Ticket Funnels That Close $5K+ Coaching Clients
At our AI image creation website, we pride ourselves on the tangible results that our technology can provide.
The Ultimate Guide to Sales Funnels for Coaches (2025 Edition)
At our AI image creation website, we pride ourselves on the tangible results that our technology can provide.
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I build Every Kind of Funnels
Under The Sun
PLF Funnel
Book Funnel
Free + Shipping Funnel
Launch Funnel
Home Page Funnel
Consultation Funnel
Split Testing Funnel
List Building Funnel
Evergreen Webinar Funnel
Coupon Funnel
Ask Funnel
Freemium Funnel
Summit Funnel
Challenge Funnel
Self-Liquiding Offer (SLO) Funnel
Storefront Funnel
Daily Deal Funnel
Hero Funnel
Invisible Funnel
High Ticket Funnel
Tripwire Funnel
Membership Funnel
Video Sales Letter Funnel (VSL Funnel)
Sales Letter Funnel (VSL Funnel)
Sales Letter Funnel
Reverse Squeeze Funnel
Linchpin Funnel
Application Funnel
Bridge Funnel
Survey Funnel
Lead Funnel
Tripwire? Webinar? Application funnel? Look — I know it sounds like a bunch of confusing jargon (and most people get stuck here). But let me simplify it for you:
👉 The best funnel is the one that works for where you are RIGHT NOW.
If you’ve got a killer offer, but no time?
We’ll launch a simple 1-step funnel and start generating leads or sales immediately. You don’t need complexity — you need traction.
If you’ve got more time, or you’re working on a course?
We’ll build a course funnel or stack it with a webinar + upsell. That gives you maximum leverage, automation, and profit on every customer.
Here’s the deal:
You don’t need to figure it out alone.
When we work together, I’ll reverse-engineer the perfect funnel based on:
- What you sell
- Your current resources
- Your timeline and goals
Because at the end of the day, even the most basic funnel can make 6 or 7 figures…
When it’s done right.
Let’s build the funnel that fits your path to impact and income.
Who Need a Funnel / Website?
agencies
coaches
writers
consultants
entrepreneurs
content creators
course creators
influencer
affiliate marketer
Ecom businesses