Hey, Irwin here 🙂
A Strategist, Copywriter & Designer in One.
Here's A Little Bit Backstory
For most of the last eight years, I’ve worn three hats at once: funnel designer, copywriter, and marketer. I’ve poured thousands of hours into building pages that started out rough but evolved into beautiful, high-converting machines.
But my real superpowers, the deeper stuff in copywriting and funnel strategy, were never up for grabs. I kept them tucked away, used only for the companies I worked with or for my own projects. And honestly, I was perfectly happy keeping it that way.
At least until recently 🙃
Something happened. Something big.
Big enough to pull those skills out from behind the curtain. I’ll get to that story in a later section, but let’s just say it changed everything.
Cumulatively, my work has generated more than $20 million in sales and managed over $1 million in ad spend. I’ve launched dozens of funnels & websites for coaches, consultants, and small businesses, learning what works through real-world experience rather than theory.
And honestly, the best part of this whole journey hasn’t just been the funnels or the numbers. It’s the people.
Because after spending years having strategy sessions that run longer than planned, grabbing “quick coffees or tea” that somehow turn into full meals, sketching funnels on napkins, and celebrating wins together, something unexpected happens.
Clients stop feeling like clients. Somewhere along the way, they turn into friends. Real ones.
The kind who cheer for you, roast you just enough to keep you humble, and even show up to support you during tough times.
The photos below are just a small glimpse of the happy humans I’ve been lucky enough to work with, build with, heal with, and laugh with.
Today, I don’t fit neatly into a single box. When I work with clients, my focus is always primarily on strategy, offers, and copy — the parts that truly move the needle. Then only beautiful design.
In essence, I’m someone who think beyond visuals and build the entire funnel strategy from the ground up. I understand how storytelling, structure, offers, and psychology all work together to guide a prospect’s decisions, so every word, section, scroll, and button is intentionally crafted to build trust and drive action.
So when you work with me, you don’t just get pretty pages. You get a partner who sees the big picture, sweats the small details, and creates funnels and websites that look amazing and perform even better.
What I Believe In
I believe business should be ethical, honest, and human.
Every project should create real value, build trust, and make a positive impact. Sales and marketing do not need to feel pushy or manipulative to be effective.
I also infuse my Christian faith into the way I work. Integrity, compassion, and service guide every decision I make, from the way I communicate with clients to the funnels and copy I create.
For me, business is more than revenue. It is a way to serve others, use my gifts responsibly, and make the world a little better through thoughtful, purposeful work.
The Journey That Shaped My Belief
I didn’t start out as a funnel expert. My first website back in 2016 was… not great. My early copy got ripped apart by my boss, and I remember feeling crushed, wondering if I was even cut out for this. But I kept going, learning, testing, failing, and trying again.
Also most of the copy I wrote back then was salesy and full of hype, but I didn’t know any better. That was how I was taught and it was the norm in the industry. It worked, but deep down in my heart, I knew something felt off. I began wondering if honest, human copy could sell just as well or even better.
That question shaped the next few years of my career. I tested, refined, and built my own approach that combined clarity, strategy, and empathy. Over time, it evolved into what I now call the Seamless Persuasion Method V2.0, a copy system designed to connect deeply, build trust, and convert naturally without relying on tricks or pressure tactics.
Then in 2022, life threw me a boss fight I never saw coming.
I was diagnosed with stage 4 cancer.
Doctor said I got four to five months to live. What followed was a brutal two-year battle of chemo, relapse, and moments when I wasn’t sure I’d make it through.
By God’s grace, I survived. That experience changed everything. It made me realize that life is too short to hold back our gifts or settle for work that doesn’t matter. It gave me clarity on my purpose: to use my creativity, skills, and voice to help others grow businesses that feel aligned, make a difference, and stand for something good.
What Makes Me Special
I combine strategy, copy, and design into one skillset.
Most people only bring one strength. I bring all three, which means your entire funnel is cohesive from the offer all the way down to the final button.
I build funnels that are grounded in psychology, not trends.
My work is based on human behavior, decision-making patterns, and real-world testing, not whatever is trending on social media this week.
I write copy that sells without hype.
No pressure tactics. No inflated promises. My approach blends clarity, storytelling, and ethical persuasion so your audience feels understood, not manipulated.
I bring joy and fun, without sacrificing results.
We will do serious work, but we do not have to be serious the entire time. Expect clarity, progress, and the occasional laugh along the way.
I optimize for results, not aesthetics alone.
Your pages will look beautiful, but beauty is never the goal. I design with intention so your visuals support the strategy, make the message clearer, and guide the eye toward action.
I bring eight years of hands-on experience, not theory.
I have launched dozens of funnels, managed over 1 million dollars in ads, and contributed to more than 20 million dollars in sales. My insights come from battle-tested experience.
I treat your business like a long-term partnership.
I am not here to deliver a random bundle of pages. I am here to understand your vision, your audience, and your goals so we build something that lasts.
I keep the work aligned with integrity & faith.
I never use manipulative tactics or false hype. My work reflects the same principles I live by in my Christian faith, so you can feel confident that every message represents you with truth and integrity.
I sweat the small details most people skip.
Micro-copy, layout flow, scroll rhythm, logical sequencing, CTA psychology. These small things quietly increase conversions, and I never overlook them.
3 Fun Facts About Me
#1. Proud cat dad to a small furry empire
I adopted my first street cat, an orange cat named Simba, in 2021. He immediately decided he owned the house and I was just the guy who opens tuna cans.
One cat somehow became five.
They are expert attention seekers and take turns sleeping behind my laptop like it is an assigned work shift.
Simba now joins me through most workdays and has unofficially become the mascot of my business. He oversees strategy sessions, interrupts important calls, and reminds me to keep things human, light, and a little fun. 🐈🙃
#2. Natural born funny man & happy man
I’m like Monkey D. Luffy from the anime One Piece. Always cheerful, adventurous, and full of energy. (Well, not always but most of the time)
I love exploring new ideas, trying new things, and bringing a sense of fun to everything I do.
That energy shows up in my writing, my work, and how I tackle projects, and yes, it also means you’ll see plenty of emojis and playful quirks in my copy. 🙃
I smile more when I’m with my wife hehe. Happy wife, happy life isn’t it? 😁🙃
#3: Tech & Sci-Fi Fanatic
I love everything digital, from AI and automation to new apps and futuristic gadgets.
Helping businesses grow online and building systems that actually work is my kind of playground.
I enjoy learning how things work, breaking systems apart, and rebuilding them better.
When I am not working, I am usually geeking out over rockets, robotics, or watching sci-fi movies. Star Trek, Star Wars, Interstellar…
If you love them too, we might just form the ultimate celestial alliance. 🚀✨
Ready to Expand Your Galactic Empire?
Let’s build a funnel that converts, feels like you, and grows your business while keeping my furry empire very well fed 🙂
I take on a select number of projects at a time so every business gets the focus it deserves. Me and my cats only say yes to work we know we can genuinely help with. If you’re serious about growing your business with integrity and impact, we’d love to chat. 🙂